Online technology, particularly social media, creates a myriad of challenges and problems for businesses. In small business marketing, promotion through social marketing, such as Facebook, Twitter and Google+ is becoming a huge trend. Online businesses realize the affordability and ease of use of these channels and are using them as promotional tools.
Unfortunately social networking, as well as other emerging technology such as smartphones and tablets, provides avenues of potential threats and attack. Social networking platforms provide cyber criminals with the ability to reach targets where smart phones and other devices play a large role.See our article on mobile malware to learn more about these threats.
Businesses with employees who access corporate data using their smartphones and tablets need to implement security policies for these devices to avoid making them prone to social engineering attacks. Ensuring the security of business networks while utilizing the benefits of social networks and mobile technology is a regular challenge for business owners.
An article by smallbiztechnology.com highlights the issues small businesses are facing in the social media world.
According to I.T. workers, the biggest threat is from end users downloading apps associated with sites like Facebook. Many of these users do not realize these apps actually download software to their individual work PCs, along with associated spyware and viruses. In fact, I.T. professionals have logged countless hours cleaning up the damage caused by these supposed ‘harmless’ apps.
Our free Business Technology Assessment could be just what you need to ensure the security of your small business network. Contact us today for more information.
